Brightcove
Brightcove offers video streaming and video management services to thousands of customers. For this project, I uncovered shortcomings in the platform's ability to empower customers to filter and find videos.
While interviewing customers and stakeholders, I identified many use cases where customers needed to segment their catalog and look at smaller video groups to perform tasks. Brightcove had APIs and an advanced search option to address these needs, but our analytics showed that customers were not using it frequently.
Brightcove
Principal Product Designer
Lead Designer
End-to-End UX Research & Design, Feature Advocacy
Product Design, Media Module, Design System
Project Manager, Customers (Design Partners)
Q2 2022
I interviewed 10+ customers across two products (Media Studio and Beacon Studio) in our Design Partner Program to better understand how and when they need to find videos in their catalog. What I learned is that the use cases are extremely broad. Our tool needed to be flexible. I discovered that our APIs could cover most of the jobs to be done, but the API authors had clearly not considered some use cases. For example, there were many jobs where the user needed to check for empty/nil fields. Show me all of the videos that don't have captions.
Through testing, I proved that media producers are more likely to use advanced search functionality when reframed as filters and made more prominent.
The filter UI allows you to combine filters however you like in order to focus your view of the catalog.
Once I had a well-tested pattern, I broke down the design into smaller pieces and documented everything. I collaborated with the design system team to develop all necessary stories in the backlog, ensuring that designers and developers could apply these filters in use cases beyond the media module.
